Typically the only version of a restaurant menu found on a restaurant's website is a PDF of the printed files. It is easy to understand why this is the case, considering the hefty fees required to pay a website manager or developer to update the website consistently. However, this present a major problem for the restaurant's online presence for the following three reasons.
Running a restaurant is all about controlling inputs and outputs from your kitchen. It is easy to think of your kitchen as a factory and your food items as widgets being produced by the chefs. Every widget differs based on the items found on your menu.
Menu Engineering is the process of the evaluating a print or online menu and its collection of menu items to discover the most profitable and popular offerings, allowing the manager to make decisions regarding the unpopular and unprofitable items. If a manager properly maintains the analysis process, the restaurant can maintain a balance of profitable and popular food items at all times. Unpopular or unprofitable items may be removed, clearing up the menu for something new and hopefully, profitable and/or popular.